Roman Polisko

Experience

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  D2C Brand Owner (Ecommerce) @ Pelina

  February 2023 — August 2023
  • Launched ecommerce D2C brand from scratch
  • Worked with teams on design, branding and development
  • Managed media buyers team 
  • Content management
  • Organized photoshoots with models for branding
  • Collaborated with UGC creators (scouting, scriptwriting, hooks for promotional videos)
  • Sales funnel design & development
  • Promoted ecommerce brand on social media
• 

  Head of CRO (Conversion Rate Optimization)  @ Everad

  October 2021 — March 2022
  • Collaborated with cross-functional teams (development and design)
  • Created product roadmap and managed prioritized backlogs
  • Created buyer avatars
  • Developed gamification UX tools for boosting customer engagement
  • A/B testing, data analysis, prioritizing, conversion optimization
  • Sales funnel optimization & development
• 

  Delight Ecommerce @ Solo-entreprenuership

  January 2017 — June 2021
  • Launched and scaled ecommerce stores on Shopify with Dropshipping model
  • Collaboration with UGC creators and models, scriptwriting for ad videos
  • Worked with designers and copywriters
  • Improvement of customer experience (CX), conversion rate (CRO), and other metrics
  • Launched coaching program 1-on-1 with over 70 students with decent results in ecom space
  • Setup and scaled ad campaigns on Facebook
  • Funnel design and optimization
• 

  Affiliate Marketer @ Solo-entrepreneurship

  September 2015 — November 2017
  • Managing ads campaigns (Facebook Ads, Revcontent, Taboola, Outbrain)
  • Funnel development and optimization
  • Managing teams of design & copywriting
  • Worked with huge affiliate networks
  • A/B testing and Conversion Rate Optimization
  • Managing VAs team (Kanban method)
  • Visited affiliate conferences: AWA, AWE
  • Setup own private event in Bangkok for affiliate marketers (70 attendees) 
• 

  Founder and CEO (CPA network) @ OverOffers

  June 2013 — March 2015
  • Development promotion strategy
  • Worked closely with cross-functional teams across development, design, marketing (agile-method)
  • Project manager of Hasoffers API Frontend Application (Python, JS)
  • Hiring staff in sales and development departments
  • Conducted A/B testing and UX enhancements based on feedback
  • Collaboration with advertisers and affiliates
  • Optimizing metrics: ROI, Conversion Rate, CTR  
• 

  Founder and CEO (Affiliate Program) @ SalerMax

  November 2012 — October 2013
  • Launch and promotion of the affiliate program in beauty niche by CashOnDelivery model
  • Full lifecycle product development (agile-method)
  • Built 3 main digital products: Slend+, VisionX, MolodostPlus with 7-figures in revenue
  • Interviewed customers to understand pain points, triggers and needs.
  • Hypothesis testing, CRO+UX, A/B testing
  • Logistics organization in 2 countries, product shipments from China
  • In-house media buying team organization
  • Scouting affiliate partners
  • Hit 7-figures ($) in revenue in 6 month
• 

  Founder & CEO (Affiliate Program) @ Smsdeal

  June 2009 — March 2011
  • Launch of the SMS payment affiliate program
  • Products development (backlogs, specs, and prioritizing)
  • Management of development and design teams
  • Led 4-person product team to roll out major new digital product each month
  • Interviewed customers to understand pain points, triggers and needs.
  • Hypothesis testing, A/B testing, CustDev and UX-enhacements
  • Built main products "DietMixer" and "DietMake" that make diet plans for customers with personalization requirements after quiz. Increased ROI up to 300%. Become TOP1-solution on affiliate market in the nutra niche.
  • Organization of a major contest to attract affiliates (get +5000 affiliates)
  • Hit 7-figures ($) in revenue in 3 months from launch
• 

  Affiliate Marketer @ Solo-entrepreneurship

  April 2007 — December 2008
  • Funnel development and landing pages design
  • Managing native ads campaigns (Redtram, Marketgid, Gnezdo, AdLabs)
  • Crafting high-converting ad creatives
  • Optimizing metrics: ROI, Conversion Rate, CTR
  • Collaboration with developers & designers
• 

  Founder & CEO @ Smart60

  May 2004 — October 2010
  • Launch and grow web portal and community (1 million visits per month) using SEO tactics
  • Content management (166k unique pages in google search)
  • Team management (content releasers)
  • Community management (100k forum users)
  • SEO optimization
  • Webdesign & UX
  • Managed direct advertisers